Fresha ended its free tier in July 2026. It now charges $19.95/month for a solo Individual plan (or $14.95/month per bookable team member on the Team plan), plus a 20% fee (minimum $6) on every new client's first marketplace booking, plus card processing fees. For a busy salon doing 150 bookings a month at $70 average — with 30% coming from new marketplace clients — that's close to $1,000/month in fees. BookrHub is the most direct Fresha alternative: 0% commission on every plan, free email reminders, and no marketplace dependency.
Is Fresha really free?
No — and since July 2026 it isn't even free to start. Fresha now requires a paid subscription for every account (a 7-day trial is all you get). On top of that subscription, when a new client finds you through the Fresha marketplace, Fresha takes a 20% fee (minimum $6) on that client's first booking — every repeat visit and every client who books through your own link is fee-free. Every card payment also costs roughly 2.2–3.3% + $0.20 to process. There's no commission cap, and the subscription cost climbs with every team member you add.
A solo stylist on the $19.95/month Individual plan, doing 150 bookings/month at $70 average, where 45 (30%) are new marketplace clients:
- Subscription: $19.95/month
- New-client fee: 45 × $70 × 20% = $630/month
- Card processing (≈2.7% + $0.20, mid-range): 150 × ($70 × 2.7% + $0.20) ≈ ~$314/month
- Total monthly cost: ~$964
That's over $11,500/year — and it grows with every additional team member on the Team plan.
BookrHub vs Fresha: Feature Comparison
| Feature | BookrHub | Fresha |
|---|---|---|
| Monthly subscription | $0 on the free plan | $19.95 solo / $14.95 per team member |
| New-client fee | 0% — always | 20% (min $6) on marketplace clients |
| Payment processing fee | Stripe standard rates | ≈2.2-3.3% + $0.20 per transaction |
| Free plan | Yes — genuinely free | No — ended July 2026 (7-day trial only) |
| Email reminders | Included free | Available |
| Online deposit collection | Yes | Yes |
| Client data ownership | Yours — full export | Tied to Fresha ecosystem |
| Public marketplace | No (you own your traffic) | Yes (Fresha owns new clients) |
| Unlimited bookings | Yes | Yes |
Why businesses switch from Fresha to BookrHub
1. Keep 100% of every booking
There is no commission on BookrHub. Not on the free plan, not on paid plans, not ever. Every dollar your client pays goes to you minus only what your payment processor charges.
2. Your clients belong to you
On Fresha, clients who book through the marketplace are Fresha's clients — they can be shown competing salons when they open the app. On BookrHub, you share your own booking link. The client relationship is yours from the first booking.
3. Email reminders included free
BookrHub sends automatic email reminders on the free plan, reducing no-shows by an average of 35–40%. On Fresha, reminder functionality varies by plan and region.
4. Deposits to stop no-shows
BookrHub lets you require a deposit at booking time. Clients who've paid a deposit show up. It's the single most effective no-show prevention tool available to service businesses.
How to switch from Fresha to BookrHub
- Export your client list from Fresha (Settings → Data Export → CSV)
- Create your BookrHub account — takes under 5 minutes
- Import your client CSV into BookrHub
- Add your services with pricing and duration
- Share your booking link — via Instagram bio, WhatsApp, Google Business Profile
- Disable Fresha once you've confirmed your regular clients are rebooking
Booking history and Fresha marketplace reviews don't transfer, but all client contact data does.
Ready to switch from Fresha?
Create your free BookrHub account in under 5 minutes. No commission, no monthly fee, no marketplace lock-in.
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