Fresha used to market itself as free — that changed in July 2026, when it replaced its free plan with mandatory paid subscriptions for every account. It now costs $19.95/month for a solo Individual plan or $14.95/month per bookable team member on the Team plan, on top of a 20% fee (minimum $6) on each new client's first marketplace booking, plus card processing fees of roughly 2.2-3.3% + $0.20 per transaction. None of that shows up in a one-line "starting price."
How Fresha's pricing actually works
Fresha's business model has three layers:
- A required monthly subscription — $19.95/month solo, or $14.95/month per bookable team member on the Team plan. There's a 7-day trial, then billing starts automatically; there is no permanent free tier at any team size anymore.
- A 20% new-client fee (minimum $6) on any new client who discovers and books you through the Fresha marketplace, charged once on their first booking. Clients you bring back yourself, or who rebook after that first visit, aren't subject to it.
- Card processing (≈2.2-3.3% + $0.20) on every transaction that runs through Fresha Payments, new client or not.
On top of that, optional extras — additional locations and some marketing tools — are billed separately once you need them.
What it costs in practice
Take a solo stylist on the $19.95/month Individual plan, doing 150 bookings a month at a $70 average price, where 30% of bookings (45) come from new clients through the marketplace:
- Subscription: $19.95/month
- New-client fee: 45 × $70 × 20% = $630/month
- Card processing on all 150 bookings (≈2.7% + $0.20, mid-range): 150 × ($70 × 2.7% + $0.20) ≈ $314/month
- Total: ≈ $964/month, or over $11,500/year
Add team members and the subscription line grows too — a 3-person team on the Team plan starts at $44.85/month in subscription costs alone, before a single booking. The proportion of new-client marketplace bookings still drives most of the variable cost: a salon that mostly rebooks existing clients pays close to just the subscription and processing fees.
Fresha vs BookrHub: pricing side by side
| Cost | Fresha | BookrHub |
|---|---|---|
| Monthly subscription | $19.95 solo / $14.95 per team member | $0 on free plan |
| Fee on new clients | 20% (min $6) via marketplace | 0% — always |
| Payment processing | ≈2.2-3.3% + $0.20 per transaction | Standard Stripe rates |
| Free tier | No — ended July 2026 (7-day trial only) | Yes, genuinely free |
| Email reminders | Available | Included free |
| Cost scales with team size / marketplace growth | Yes — more staff and more new clients both cost more | No — flat, predictable |
Should you budget for Fresha's fees or avoid them?
If most of your new business already comes from your own marketing — Instagram, Google Business Profile, word of mouth — Fresha's 20% new-client fee mostly doesn't apply to you, and the subscription may be the only real cost. If you're counting on the Fresha marketplace to bring you new clients, budget for that 20% fee as a real cost of the channel, and remember the subscription now applies no matter what.
Want to see your own numbers? Use our Fresha fee calculator to estimate what you'd actually pay based on your booking volume and team size, or read the full BookrHub vs Fresha comparison if you're considering a switch.
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